Excellent piece from Mr. Izama, and I agree, although maybe I missed the "send $30 and we'll make this menace go away" message. Sure there was talk about the kit, and bracelets, etc., but to me the real power was that in a relatively short period, I and many others became aware of the "22 year conflict". I've been studying Africa a lot over the last few years, and my perception until 2 days ago was that Uganda was pretty peaceful and had come a long way from the days of Idi Amin. I still think that's largely the case, but like many places, there are undercurrents and issues that need to be addressed even if the average is better than it was.
My point is just that, while the message may be overly simplified, it achieves something tremendous in communicating an issue to a lot of people in a short period of time. Social media is in its infancy, but with the "Arab Spring", it's becoming a force to be reckoned with, both for good and otherwise. The challenge with the internet and social media is that there is no "journalistic professionalism"--people can say and show what they choose, regardless of fact checking, etc. Of course that is also the advantage, but it puts more burden on the reader to evaulate things carefully.
I'm heartened by the discourse. It's great that things are not taken on face value. And I think it reinforces the value of the Kony video--two days we weren't discussing Uganda or Kony.